Industries
Advertising and Media Publishing
Unlock value and realize your business potential.
Transform Your Digital Engagement
The landscape of advertising has shifted dramatically. With consumer attention being pulled in a thousand different directions, the pressure is on to create campaigns that redefine customer engagement, all while tackling new AMP business challenges like managing and integrating media buying systems and revenue management.
Appficiency is here to help. We have a proven track record of helping businesses accelerate transformation through innovative solutions, industry and business process expertise, integration, and technical delivery experience.
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Clients onboarded
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Successful go-lives
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Available products
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Solutions implemented
Industry Achievements
95%+
Client satisfaction rate
Work with an implementation partner that’s a one-stop-shop for all your ERP needs, who understands the complexity of this industry and its ever-changing landscape.
5 business days
Average days to close financial books
Close your financial books faster than your competitors with unrivaled accuracy on reconciliation of media spend and automations that help you grow and scale your business.
250%+ avg improvement
Improvement in AR and AP processing
Serve your customers with quick, accurate, and timely invoices and manage cumbersome, heavy AP processes with better-than-industry standard efficiency. Automate your heavy transaction loads and have AR and AP tie out to each other seamlessly.
Advertising and Media Publishing Landscape
Media Agency
We work with traditional media agencies that offer advertising on TV, radio, newspapers, magazines, and online. The primary services of these customers include Advertising, Public Relations and other forms of Media Management, with a focus on advising clients how, where, and when to advertise.
Experiential Agency
Experiential agencies create live consumer experiences at events like product launches, celebrations, conferences, and more. Our client engagements are fulfilled through third-party vendors, and bigger agencies may keep some expertise in-house.
Market Research
Market Researchers offer dedicated analyst services specializing in insight-driven research. They primarily operate on a retainer or fixed fee model, in which the majority of services are traditionally in-house with some third-party vendors involved.
Public Relations
Public Relations firms are dedicated to managing the spread of information between an individual or an organization (a business, government agency, or a nonprofit organization) and the public. Additionally, they use marketing research services to identify and define marketing opportunities and obstacles.
Digital Media
Digital media generates, plans, and controls all aspects of a client’s advertising efforts via social and digital forms of media campaigning. With the growth of social media, this is one of the fastest-growing segments of the media landscape.
Publishing
Print media is one of the oldest forms of wide-reach communication. With the advantage of making a deeper impact on readers, publication houses depend on in-depth reporting and analysis to identify the best media sources. Publishing media formats include newspaper advertising, radio spots, printed flyers, billboard and OOH advertising, digital signage, and more.
