CASE STUDY
e.l.f Cosmetics Inc.
With Appficiency Powering Its NetSuite System, e.l.f Cosmetics Inc. Faces improved order management
Location
California, United States
Industries
Health and Beauty,
Consumer Packaged Goods
Specialization
Health and Beauty
e.l.f Cosmetics Inc. Overview
e.l.f. Cosmetics Inc. is a health and beauty consumer packaged goods company with over 300 skin-care products, tools, glosses, bronzers, and more. After implementing NetSuite to improve scalability, e.l.f. has signigicantly improved order management and reduced manual data entry.
Challenges - e.l.f Cosmetics Inc.
Scalability Challenges of Legacy Systems
As e.l.f. expanded its product line, it struggled to manage various sales channels while dealing with a surge in sales volume. This growth highlighted the limitations of their legacy system, underscoring the need for a more robust solution to effectively navigate the increasing operational complexity.
Delayed and Inaccurate Order Management
Order management was a huge point of focus for the successful ERP implementation, specifically managing orders in bulk around the volume of sales orders, invoices, customers and items. Additionally, increased order management supported the commitment of items and coordination of Warehouse staff in order to maximize efficiency during high-volume periods.
Excessive Manual Data Entry
Before implementing NetSuite, e.l.f faced significant challenges due to excessive manual data entry in their order management processes. The burden of managing large volumes of sales orders, invoices, customers, and items through manual data entry not only hindered efficiency but also complicated coordination among warehouse staff. This inefficiency highlighted the urgent need for a streamlined solution, ultimately leading to their decision to adopt NetSuite.
ERP Solution - e.l.f Cosmetics Inc.
Overview
e.l.f. faced significant challenges as it expanded its product line, struggling to manage multiple sales channels amidst a surge in sales volume. This growth exposed the limitations of their legacy system, revealing an urgent need for a more robust ERP solution. By adopting NetSuite, e.l.f. streamlined operations, enhanced efficiency, and is now able to better navigate the complexities of increased operational demands.
Addressing Scalability Challenges
To tackle the scalability issues inherent in e.l.f.’s legacy systems, the Appficiency team implemented several customizations and integrations. A key enhancement involved managing incoming sales orders through an Electronic Data Interchange (EDI) integration, which streamlined the order process directly into NetSuite. This integration allowed e.l.f. to efficiently handle increased sales volume while maintaining control over their operations, ultimately supporting their growth trajectory.
Improving Order Management Accuracy
The implementation of NetSuite also focused on resolving the delayed and inaccurate order management that plagued e.l.f. prior to the ERP upgrade. A tailored allocation process was developed to manage bulk orders effectively, allowing e.l.f. to validate and commit quantities on orders swiftly. This solution enabled the company to allocate multiple items across various orders for a single customer, thus reducing the time spent on order processing during high-volume periods while enhancing accuracy and efficiency.
Reducing Manual Data Entry
Before adopting NetSuite, e.l.f. struggled with excessive manual data entry, which hindered efficiency and complicated coordination among warehouse staff. Appficiency’s solution included an automated landed cost module that streamlined the tracking of costs associated with orders. By integrating these customizations, e.l.f. significantly reduced the burden of manual data management, enabling their team to focus on more strategic activities and improving overall operational efficiency.
Outcome - e.l.f Cosmetics Inc.
Outcome
e.l.f. faced challenges managing its expanding product line and multiple sales channels due to limitations in its legacy system, prompting the urgent need for a robust ERP solution. By adopting NetSuite, e.l.f. streamlined operations and improved efficiency, addressing scalability issues through customizations like Electronic Data Interchange (EDI) integration to manage incoming sales orders effectively. This integration allowed the company to efficiently handle increased sales volumes while enhancing order management accuracy with a tailored allocation process for bulk orders. Furthermore, the automated landed cost module significantly reduced excessive manual data entry, improving coordination among warehouse staff and enabling the team to focus on strategic activities, ultimately enhancing overall operational efficiency.
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