About Us

If you were to list all the qualities of focused and dedicated leadership, Paul McDonagh, Principal of US Operations, would tick all the boxes. He is the epitome of integrity, has an incredible ability to delegate, maintains gratitude and influence, and possesses great communication skills. Joining the fold in 2015, Paul currently lives in Denver, USA, but was born and raised in Ontario, Canada.

Knowing the in’s and out’s of the NetSuite platform like the back of his hand, Paul is the go-to source for trends and opportunities on the sales front. He leads and directs the sales team for appficiency, and is in charge of client and prospect interaction and procurement in not only the North American market, but his contributions are global as well. Additionally, Paul is instrumental in overseeing the company’s ongoing expansion efforts into emerging markets and is known for driving brand growth on a marketing level, maximizing global operational excellence, and delivering solid financial performance for appficiency as a whole.

Fortunate to live among the beautiful mountains of Colorado, Paul seeks out adventure whenever possible. He loves to do anything outdoors and is happy to ski, bike, hike and camp any time, any day.

Jerry Feng, Finance & Accounting Manager at Appficiency, joined the firm in 2023 and is responsible for overseeing all financial operations, ensuring the integrity and accuracy of financial reporting, and aligning financial strategy with broader business goals. With a deep understanding of both accounting principles and strategic financial planning, he manages the budgeting, forecasting, compliance, and financial analysis functions of the business.

Outside of work, Jerry is passionate about chess — always up for a good mental battle and sharpening of strategic thinking skills. He is also fluent in English, Chinese, French, and Spanish, with a love for connecting across cultures and perspectives.

Rebecca Stiletto is the Marketing Manager at Appficiency, where she leads go-to-market strategies and marketing initiatives to drive lead generation and business growth. 

Rebecca has held various marketing leadership roles in B2B SaaS, overseeing cross-functional teams and managing impactful initiatives across digital marketing, content development, and demand generation. She has a proven track record of optimizing marketing funnels, creating data-driven campaigns, and driving business growth. 

Rebecca holds an Honours Bachelor of Commerce in Marketing from the University of Ottawa. Outside of work, she enjoys skiing, baking, and silversmithing.

Jason DeThomas joined Appficiency in May 2017. Jason enjoys learning, designing solutions, and building teams to solve the most complex and interesting business problems. In 2017, Jason attained dual Masters in Business Administration and in Marketing, with a specialization in High-Tech and Entrepreneurial Marketing, from the University of Colorado, Denver.

Jason started out with the Global Delivery group, implementing NetSuite, designing custom solutions, creating training materials to improve efficiency, and developing the next generation of consultants. He has now transitioned to the Knowledge Management division to continue growing the people who make Appficiency excel.

In his free time, Jason likes reading, camping, doing home projects with his fiancée, and playing with their puppies, Rebel and Remy.

Ishaan joined Appficiency in April 2018. Prior to joining Appficiency, Ishaan was part of the NetSuite Professional Services team that helped clients transition from OMX (OrderMotion) to NetSuite, post the acquisition of the Order Management Platform by NetSuite in 2016.

Ishaan started out with Appficiency as one of the first consultants within the AMPSS vertical, which focused on implementing NetSuite and designing custom solutions for clients within service industries such as Advertising, Media, Professional services and Software. He helped co-develop some of the industry-leading solutions that Appficiency delivers to clients within the space and has over 30+ referenceable clients since 2018.

Ishaan is an avid photographer and freelance digital content creator who has been featured in local Toronto blogs such as BlogTo and Toronto Life. He is also passionate about health and fitness, and has in the past trained clients to achieve their fitness goals.

After years of being a fan of Appficiency and its people, Rupinder felt it was a natural next step to officially join the team. Although Rupinder became part of Appficiency in June 2022, the relationship with the company began much earlier as a customer starting in March 2017. After first meeting Johnny and Anand in the company’s early basement office days, Rupinder was continually impressed by how quickly and successfully Appficiency grew.

Today, Rupinder thrives in Appficiency’s collaborative, respectful, and open culture, where every voice is heard and every opinion matters. The company’s strong focus on career development, mentorship, and continuous learning, supported by an engaged leadership team, makes it an inspiring place to work. Rupinder particularly values the opportunity to work with a diverse range of clients, helping to deliver solutions to complex business challenges — a part of the role that brings a great sense of achievement every day.

Outside of work, Rupinder enjoys spending time with family, taking road trips and long drives (a little less often since COVID), and listening to Punjabi and Bollywood music.

Qais joined Appficiency in 2022 and thrives in its supportive work environment, surrounded by friendly and helpful colleagues from around the world who share a passion for solving problems. He values the collaborative culture and the opportunity to work alongside a global team.

Outside of work, Qais enjoys spending quality time with his family and friends, as well as exploring new places through travel.

Jace has been with Appficiency since 2022.  During this time, she has worked with 22+ clients. Jace has managed full end-to-end implementations, integrations, customizations, and ongoing support for different industries. 

Having a strong background in Project Management, she has been leading the Global Project Management Office (PMO) in Appficiency, striving to inculcate a culture of continuous improvement and collaboration.

Jace holds a Bachelor’s degree in Business Administration Major in Management, Ateneo de Naga University 2009.

Outside of work, you’ll find Jace spending time with her husband and 3 Beagles. She loves travelling, spontaneous road trips, and eating out, but at the same time wouldn’t say no to just staying at home either to read a book, watch a good long movie or make scented candles.

Eric Herran began his career at Appficiency in 2019 in the Denver office. Focusing primarily on NetSuite end-to-end implementations, Eric has designed more than 50 custom solutions for companies in industries such as construction, professional sports, health & beauty, and wholesale distribution.

Eric collaborates with clients to determine business and functional requirements and ensure a seamless implementation. His main goal for a successful project is to listen to the client and develop a solution that increases operational efficiency and ensures financial compliance. Eric works closely with customers to understand their concerns with their existing ERP and develop flexible designs for NetSuite and associated products. He has led multiple end-to-end integrations, including EDI, manufacturing, and website order processing.

Eric graduated from the University of Texas at Austin with his Bachelor’s in Supply Chain Management and Logistics. Additionally, Eric is a certified NetSuite ERP Consultant,  SuiteFoundation, Financial User, and Administrator.<

In his spare time, Eric spends as much time as possible with his wife, dog, and newborn daughter. He is also an avid sports fan who enjoys everything from English Premier League soccer to NFL football.

A true NetSuite superstar, Abdul brings over 20 years of Pre-Sales, Sales, and Delivery expertise to the ERP ecosystem. Joining NetSuite in 2005, he quickly made his mark as Solutions Consultant of the Year for the Technology Vertical in both 2005 and 2006. Throughout his career, Abdul has been at the forefront of innovation, creating the first-generation SuiteBilling solution in 2009 and playing a significant role in the development of the ARM (Advanced Revenue Management) solution between 2007 and 2012. He also spearheaded the creation of NetSuite’s first Partner Enablement Program.

Beyond his contributions at NetSuite, Abdul has held senior management and delivery roles at leading NetSuite Alliance Partners, including Director of Delivery at ScaleNorth, Director of Digital Solutions at Connor Group, and Director of Operations at Cirrus ERP.

On a personal note, Abdul resides in Toronto, Canada, with his wife and four children, all of whom are NetSuite Certified Consultants working across various NetSuite Partners. In his spare time, he enjoys staying fit, playing video games, and travelling.

Isabella (Bella) Olivares joined Appficiency in January 2020. Bella enjoys meeting new people and building relationships with potential partners. Her approach to sales is to understand our prospects’ business and IT goals to align the right team and solution for them. In 2022, Bella attained her Masters in Business Administration from the DeGroote School of Business. Before her MBA, she worked in the automotive manufacturing industry as a Mechanical Engineer.

Bella started out as an intern/co-op for our CFO & COO and worked in multiple areas of the organization, including PMO, HR, Operations, Strategy.

In her free time, Bella likes hiking, skiing, working out, reading, and watching shows with her husband and their black lab. She is also a former NCAA Division 1 swimmer and was on the Philippine National Team. Bella is a Toronto native but now resides on the west coast in Vancouver, BC.

BS | De La Salle University Manila – Computer Science (2014)

ERP Support and Implementation | NetSuite, SAP (9 YEARS)
Delivery/Project Management (1 YEAR)
Service Level Management (3 YEARS)
Team Management (2 YEARS)

NetSuite Certified | ERP Consultant (2022)
NetSuite Certified | Administrator (2022)
NetSuite Certified | SuiteFoundation (2021)

Peter joined Appficiency in January 2023 following the acquisition of ProvisionPoint. He enjoys being part of Appficiency’s diverse and global team, which constantly challenges him to grow and perform at his best. Peter is an avid runner outside of work, aiming to run six times a week. Whether at home or travelling, he sees running as not only a passion but also a unique way to explore new cities.

Alex joined Appficiency in 2024. She appreciates being part of a team of like-minded individuals who challenge the status quo, strive for excellence, and are always looking ahead to what’s next. The forward-moving energy at Appficiency is a constant source of motivation. Outside of work, Alex enjoys cooking, exploring shows and entertainment around Toronto, hitting the gym, and, most importantly, spending quality time with her dog.

Shai joined Appficiency as part of the acquisition of KWIZ. He enjoys working at Appy because of the shared values, particularly the commitment to delivering cutting-edge solutions and a genuine focus on customer success. These aligned principles make Appy a natural fit and a motivating place to work.

In his spare time, Shai enjoys boating, playing pickleball, and attending live music events.

Tom Eastham joined Appficiency as part of the ProvisionPoint acquisition. A passionate technologist, Tom has spent the past 20 years sharing his expertise with both start-ups and leading IT consultancies across Europe and North America. With a strong focus on software development using the Microsoft stack and Azure cloud services, he thrives on architecting cutting-edge solutions in today’s rapidly evolving cloud landscape.

For the past four years, Tom led the engineering team at ProvisionPoint, driving the acceleration of the product roadmap and delivering greater value to customers through innovative development and strategic leadership.