NMITE

Case Studies

NMITE

NMITE partnered with NimbusPoint by Appficiency to modernize recruitment and admissions by replacing fragmented systems with a unified Salesforce solution, improving visibility, lead nurturing, and internal collaboration across the institution.

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Overview:

Founded as a forward-thinking Higher Education Institution (NMITE) is based in Herefordshire and delivers engineering-focused courses across multiple disciplines. As a rapidly expanding institution, NMITE sought to digitize and streamline internal processes to support growth, improve efficiency, and enhance the applicant experience from first enquiry through to acceptance 

Industry: Education

Employees: 11-50

Company: New Model Institute for Technology & Engineering

Location: Herefordshire, United Kingdom

Salesforce Solutions: Sales Cloud, EDA, Mailchimp Integration

Operational Challenges in a Growing Institution

Fragmented Lead Sources

New enquiries were entering the organisation from seven different lead sources, with data distributed across multiple teams and systems. This created inconsistent follow-up and increased the risk of lost leads.

No Single View of the Applicant

Applicant data was siloed, preventing teams from seeing a complete picture of a student’s journey from enquiry to application.

Inefficient Communication Between Teams

Disconnected systems made collaboration difficult, reducing transparency and slowing recruitment and admissions workflows.

Lack of ROI Visibility

As a new institution, NMITE needed to track lead source versus marketing spend, but existing systems lacked the reporting capability to support this insight.

The Salesforce Solution

In 2022, NMITE replaced its existing CRM with Salesforce and partnered with NimbusPoint by Appficiency to design and implement a scalable solution that would support recruitment, admissions, and marketing automation.

Centralised Applicant Management

NimbusPoint by Appficiency implemented Salesforce Sales Cloud and Education Data Architecture (EDA) to create a single, central repository for student leads, enquiries, and applications.

Streamlined Enquiry-to-Application Journey

Processes were standardised across the institution, enabling consistent lead nurturing and ensuring no opportunities were lost.

Integrated Marketing Automation

NMITE’s existing Mailchimp platform was integrated, enabling personalised, automated marketing journeys based on each student’s interactions and engagement preferences.

Improved Visibility & Reporting

Dashboards and reports now provide real-time insight into the full applicant lifecycle, from first enquiry to acceptance.

“NimbusPoint [by Appficiency] clearly understood our requirements and worked closely with various members of the team to build and configure a solution that has enabled us to manage our enquiries and recruitment more effectively.

Hattie and Samantha were a pleasure to work with and we have continued to work with NimbusPoint to help and support with other Salesforce projects at NMITE. ”

Owen Parry, IT Architect, NMITE

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Looking Ahead

The Salesforce implementation delivered measurable improvements across NMITE’s recruitment and admissions processes:

    • A 360° view of applicants across all departments
    • Reduced administrative burden and data duplication
    • Improved internal communication and collaboration
    • Enhanced lead nurturing and follow-up consistency
    • Clear visibility into pre-enrolled students
    • Actionable reporting on marketing ROI and lead performance

The project was completed over seven months and has laid a strong foundation for NMITE’s future digital and strategic growth.

Build a Scalable Digital Foundation

Learn how NimbusPoint by Appficiency designs and delivers Salesforce solutions that provide full visibility, actionable insights, and operational efficiency across recruitment and admissions. Join us to leverage expert collaborations that elevate your business outcomes.

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