Case Studies

Richmond University

Richmond American University London partnered with NimbusPoint by Appficiency to replace a legacy admissions system with a unified Salesforce platform, connecting UCAS, the Common App, and direct applications into a single, scalable admissions experience.

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Overview:

Richmond American University London (RAUL) is recognised for its transatlantic approach to higher education, offering dual UK and US accredited degrees through a US liberal arts structure. Based in Chiswick, London, the University supports a global academic community with over 40 study abroad partners and more than 19,000 international alumni.

With applicants entering through multiple admissions routes across different geographies, Richmond required a modern, centralised CRM to manage the full applicant lifecycle efficiently and consistently.

Industry: Education

Employees: 51-200

Company: Richmond American University London

Location: London, England

Salesforce Solutions: Salesforce Integration with UCAS and Common App, Experience Cloud Portal, Replaced legacy system

Growing Recruitment and Admissions Challenges

Multiple Admissions Platforms

Richmond managed applications through two separate systems:

UCAS for UK applicants
Common App for US applicants

These platforms operated independently, with no central CRM to unify applicant data.

Reliance on Legacy Systems

The admissions process depended on a legacy system supported by partial Salesforce and Marketing Cloud integrations, limiting automation and scalability.

Limited Visibility & Applicant Self-Service

Admissions teams lacked a single view of applicants, and students had no self-service portal to track progress, submit documents, or manage applications independently.

Manual Processes & Inefficiencies

Disconnected systems and limited automation increased administrative effort and reduced collaboration across admissions teams.

The Salesforce Solution

NimbusPoint by Appficiency partnered with Richmond to replace the legacy system and deliver a unified Salesforce admissions platform, bringing together all application routes into one scalable solution.

Centralised Admissions Platform

All applications from UCAS, the Common App, and direct applicants were integrated into Salesforce, providing a single source of truth for admissions data.

Branded Applicant Portal

NimbusPoint by Appficiency implemented a branded Salesforce Experience Cloud portal, enabling applicants to:

Submit applications directly
Upload documents
Track application status
Complete checklists

Automation & Workflow Optimisation

Salesforce automations replaced manual processes, improving internal collaboration, consistency, and response times across admissions teams.

Outcome

The Salesforce implementation delivered a unified, student-centric admissions experience with measurable operational benefits:

Centralised applicant records across all campuses and application routes
Improved visibility across the entire applicant journey
Enhanced self-service and engagement for global applicants
Reduced reliance on manual processes
Streamlined admissions workflows and internal collaboration

Richmond sought to bring together its diverse, multi-channel admissions systems within a unified CRM solution. With Appficiency’s skilled deployment, the University now oversees UCAS, Common App, and direct applications through Salesforce, providing a smoother, more efficient experience for applicants and staff alike.

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